E-Marketing Manager - Kent, Salary £30,000

My Client is leader in Holiday Add-ons, (Airport Parking, Hotels and Theatre/Theme Park breaks) they now employ 900 people across the UK & Germany. They now have an opening for an E-marketing manager to joint this fantastic group.

Main duties:
? Outline multi channel brand strategies to align with business objectives
? Coordinate innovative and exciting marketing campaigns
? Define effective marketing strategies to develop long term customer retention and increase their value to the business.
? Oversee all Marketing activity for Directs, Intermediary and Agents for your brands
? Successfully manage small teams to ensure delivery of results.

Responsibilities:
? Brand strategy
? Ensure the balance is struck between brand and SEO with the content team.
? Understand our customers and their behavior, developing customer profiles.
? Campaign management, focusing on customer acquisition rate and customer retention rate.
? Knowing the numbers. i.e set budgets and analyse market trends

Applicants must have:
? At least 6 years Marketing Experience/relevant degree/industry experience
? Extensive Project Management skills.
? Excellent people and relationship management skills.
? Ability to adapt to change in a highly fluid market.
? A solid technical knowledge.
? Ecommerce experience.

We Expect:

Great ROIs.- Conversions and repeat business - Production of good quality work within agreed timescales : Innovation - Productive relationships with external agencies

? Key words, Marketing Manager, Brand management, Brand strategies, Business objectives, Marketing campaigns, Brand strategy, customer behavior, campaign management, customer acquisition, customer retention, market trends, Project Management

Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003