Search Marketing Product Manager PPC : Farnborough - Product Manager - £38k : 42k

You will be an expert in the field of search marketing and PPC, with the technical and commercial acumen to lead complex projects with multiple stakeholders. You will have experience of working with major search engines like Google, Yahoo and MSN. You will be forward-thinking, resourceful and capable of both strategic planning and tactical implementation; this is a high profile, hands-on role.
Scope of Role:
Reporting to the New Media Marketing Manager, working in a team responsible for the product management and marketing of our clients Internet advertising portfolio
Lead the development, pricing, communication and sale of PPC search marketing products
Manage major product developments using internal technology and external relationships
Participate in strategic marketing analysis and planning
Manage the Search Marketing Product Executive


The Search Marketing Product Manager will need to:
Be an expert in the search marketing and PPC arena
Have a passion for in Internet advertising and websites
Work closely with key stakeholders up to CEO level to identify and plan strategic product developments
Scope business requirements and develop project documentation/specifications
Work with external suppliers, content providers and partners
Understand our sales processes and work with the communications manager help manage new product launches internally and externally
Previous Experience:
Expert working knowledge of PPC and search marketing technology
Experience of leading complex projects with multiple stakeholders
Understanding of Internet advertising products, models and measurement
Business acumen and experience of developing and implementing propositions, business cases and technical developments
Educational Background:
· Graduate : ideally degree in Marketing, Business, Economics, Computing or Ecommerce

· 2 years post qualification experience in a search marketing/technology company

· Excellent Maths & English

Attributes and attitude:
Ability to simplify and explain complex issues
Understand complex technical concepts relating to search marketing
Confident presentation and objection handling skills
Ability to think strategically and see the bigger business picture
Thrives on regular, tight deadlines
Strong people skills : must build empathy with sales, operations and marketing colleagues
Numerate with good attention to detail and copy writing skills
Passion, initiative, drive, team spirit, confidence



Keywords: PPC, pay per click, SEO, search engine optimization, Google, Google adwords, product manager, search marketing, online marketing, search marketing product manager, internet advertising, Yahoo, MSN, ecommerce, media marketing, online media marketing, online advertising, copy writing, Farnborough, Hants

We are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003