E-Marketing Manager - Kent, Salary up to £40,000

My Client is leader in Holiday Add-ons, (Airport Parking, Hotels and Theatre/Theme Park breaks) they now employ 900 people across the UK & Germany. This rapidly developing organisation is looking for a key member of the team. They require an enthusiastic, creative and organised E-Marketing Manager whom will be able to devise & deliver the plans to get them to the next level with their customer offering.

Main duties:
? Define effective brand and marketing strategies to develop long term customer retention and increase their value to the business
? Create multi-channel annual campaign plans for each of our Airport brands
? Coordinate innovative and exciting customer campaigns
? Oversee all marketing activity for Directs, Affiliates and Retail Agents for your brands
? Successfully manage small teams to ensure delivery of results

Responsibilities:
? Brand strategy & brand management : ensuring brand and message consistency achieved across all customer touch points
? Ensure the balance is struck between brand and SEO
? Understand our customers and their behavior, developing customer profiles and building loyalty
? Campaign management, focusing on customer acquisition and customer retention rate
? Provide clear creative briefs to both external agencies and internal teams
? Work closely with those responsible for Content, Email, SEO and PPC channels.
? Knowing the numbers : set the budgets, understand the ROI impact and analyse market trends to identify potential areas of development.

Applicants must have:
? At least 6 years proven marketing experience in a commercial environment with a strong emphasis on online marketing and brand management
? Ability to liaise with management of all levels to drive and communicate the direct marketing strategy
? Extensive campaign and project management skills
? Excellent people and relationship management skills : with the ability to inspire those around you
? Experience in managing and motivating a team to deliver results
? Ability to adapt to change in a highly fluid market
? Technical knowledge would be an advantage
? A formal marketing qualification would be beneficial.
? Knowledge of the travel industry would be desirable, but not essential

Overall you should be a tenacious, creative, organised person : able to devise & deliver the plans to get us to the next level with our customer offering.

Key words, Marketing Manager, Customer offering, Brand management, Brand strategy, Customer behaviour, Customer acquisition, customer retention, Briefs, budgets, ROI, Marketing experience, Campaign, Project Management, Motivating , Marketing Qualification, Travel Industry

Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003